How to find a brand designer that’s right for your brand

Firstly, how exciting that you’re ready to dive into new branding for your beautiful business! Whether you’re launching a new brand or looking to rebrand, finding a brand designer that’s right for your individual needs is oh so important!

Let’s face it, there are so many graphic designers out there and no two are created equal. With endless design styles and a plethora of specialities, how do you know if a graphic designer is the right fit for your project? Good news is there are a few ways to find your perfect match, so let’s dive in!

First things first, get clear on what you need from your branding

Before diving in and looking for a brand designer, have a think about what you need from your branding. Do you need a full branding package or require something more simple to get started? What brand assets do you require? Do you need packaging and a website? Do you need help with your messaging? Being crystal clear on your requirements makes it much easier to find a brand designer that can help you.

If you’re unsure of the exact assets you need, we can advise on which services are most beneficial to your brand and create a tailored branding package. Work with us here.

Another thing to think about is your timeline. Do you have a specific date you need your new branding delivered by? For example, do you have a specific launch date? Timelines for branding projects can vary depending on deliverables and how in-depth the process is. Make sure your brand designer can deliver your branding by your deadline.

Work out your branding budget

The saying you get what you pay for is certainly true in the case of branding design. Consider what you are willing to spend on your branding and what you will realistically get for that budget.

If your budget is tight, then a simple logo package may be the right fit for you. Typically this includes a surface level logo and simple style guide. This is fine if you’re a startup and need something more simple to begin with.

If you require a comprehensive branding package with strategic design, then you’ll need to invest more. This will include an in-depth process resulting in a better design solution that aligns to your business and attracts your ideal customer.

Look for brand designers who have a style you like

As mentioned earlier, there’s a vast variety of design styles out there and every graphic designer will have their own. Style is super important when finding the right brand designer for your project. It gives an indication of the general aesthetic your branding you would receive.

Think about styles that you like, but also styles that suit your brand and would resonate with your customers. In order to determine a graphic designers particular style, take a scroll through their website and note the general aesthetic. Suss out previous client work and see if there’s a consistent style and check out their socials too.

It’s also important to pay attention to their own branding too. Is it consistent? Does it look professional? Consistency is key to building a strong brand, so make sure this is evident in their own branding.

Do you feel a connection with the brand designer or studio? 

I am a strong believer in trusting your intuition. If you get a bad vibe about a studio, then it’s time to run! Likewise, if you feel a connection then it’s a good sign that you’ve found your match. Consider things such as do they share the same values as you? Are they excited about your project? Do they seem get you and your brand?

You should feel like you are on the same page and most importantly, that you’ll work well as a team. After all, you’ll be working closely together and placing a lot of trust in them.

What services and industries do they specialise in?

Graphic Designers specialise in many different areas of design, so it’s so important to make sure they specialise in branding design. As this is their area of expertise, they will have tailored services and comprehensive processes in place specifically for branding design. Designers who identify as logo designers will often provide just a logo and not full brand identity design. Keep this in mind as there is a big difference between just a logo and full branding design.

Extra points if they specialise in your industry as they’ll have specific experience in that area and an understanding of your needs and the market.

What is their design process?

In-depth processes help guide you through the branding journey to ensure you receive a strategic design solution for your brand.

Consider things such as if they have a thorough discovery and strategy phase. Do they offer video calls throughout the project? Do they have a client portal for open communication? All these things contribute to a smoother, more efficient design journey.

How prompt and professional is their communication? 

Communication is key to a smooth and stress-free design journey. Take note on their communication style when you enquire. Are they prompt with replying? Do they provide clear next steps? Is the process easy? This is an insight into what it will be like to work together, so make sure they work in a way that suits you.

If you’re on the hunt for a brand designer, we’d love to learn more about your beautiful business. Fill out our Work With Us form here and we’ll be in contact to arrange a discovery call to discuss how we can help your brand thrive!